This Privacy Policy describes how 77com, operating at 77com.biz, collects, uses, stores, shares, and protects personal information provided by players and visitors when using any part of the 77com platform — including the sportsbook, live casino, slot library, and all associated account and payment services. By creating a 77com account or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you should not use the 77com platform.
These cards summarise 77com's core privacy commitments. They complement — but do not replace — the full legal text below.
77com does not sell, rent, or trade your personal information to third-party advertisers, data brokers, or marketing companies. Your data is used exclusively for platform operations, legal compliance, and improving your 77com experience — nothing else.
All personal and financial data transmitted between your device and 77com's servers is protected by SSL/TLS encryption. At rest, sensitive data is stored using industry-standard encryption protocols. From your JazzCash deposit detail to your CNIC verification image, everything is encrypted.
77com respects your right to access, correct, and request deletion of your personal data. You may submit a data subject request at any time by contacting our support team. Requests are processed within 30 days of receipt, in accordance with applicable data protection obligations under our licensing framework.
77com collects only the personal data necessary to deliver the services you've requested, comply with applicable legal and licensing obligations, and maintain account security. We do not collect data speculatively or in excess of what is required for documented purposes.
Your data is not held indefinitely. 77com maintains clearly defined retention schedules for each category of personal data. When data is no longer required for its primary purpose or applicable legal retention requirements, it is securely deleted or anonymised in accordance with the retention schedule.
77com will notify you of any material changes to this Privacy Policy via the email address registered to your account before changes take effect. You will always have the opportunity to review changes and, if you do not accept them, to close your account before the revised Policy becomes binding.
77com, operating the online gaming platform accessible at 77com.biz, is the data controller in respect of personal data collected from users of the platform. As data controller, 77com determines the purposes and means of processing your personal data and bears responsibility for ensuring that such processing is carried out lawfully, fairly, and transparently in accordance with this Privacy Policy and applicable data protection obligations under our international gaming licence.
References to "77com", "we", "us", or "our" throughout this Policy refer to the 77com platform operator. References to "you", "your", or "the Player" refer to any individual who accesses the 77com platform, creates an account, or otherwise provides personal data to 77com in connection with the use of its services.
For data enquiries, access requests, or privacy-related complaints, players may contact the 77com Data Privacy team via the live chat support function available 24/7 on the platform, or by email at the address stated in Section 15 of this Policy.
77com collects personal data across several categories, depending on the nature of your interaction with the platform. The categories of personal data collected are described below.
When you create a 77com account, we collect the following information:
For the purpose of age verification, Anti-Money Laundering (AML) compliance, and fraud prevention, 77com may collect copies of the following documents:
Identity verification documents are stored in encrypted form and access is restricted to compliance personnel with a documented need-to-know basis.
When you make a deposit or request a withdrawal, 77com collects data relating to the transaction, including the payment method used (e.g., JazzCash account reference, EasyPaisa wallet number, HBL account details, or other bank references), transaction amounts in PKR, transaction timestamps, and transaction status records. Full card or account numbers are not stored by 77com directly — payment processing is handled by our licensed payment service providers under their own data security standards.
77com records all gaming and betting activity associated with your account, including: games played and bets placed; wager amounts and stakes; session durations and timestamps; game outcomes and resulting account balance changes; bonus funds usage and wagering progress; and any in-game chat or communication where applicable. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory reporting.
When you access the 77com platform, we automatically collect certain technical data about your device and connection, including:
If you contact 77com support via live chat, email, or any other channel, we retain records of those communications, including the content of messages, timestamps, and the resolution or outcome of any queries. This data is retained for quality assurance, staff training, and dispute resolution purposes.
77com collects personal data through the following primary channels:
| Collection Method | Data Collected | Occasion |
|---|---|---|
| Direct Registration | Name, email, date of birth, mobile number, username, country | At account creation |
| KYC Submission | CNIC copy, proof of address, payment verification | At verification request, prior to withdrawal |
| Platform Usage | Gaming history, session logs, bet records, balance movements | Continuously during active use |
| Payment Processing | Transaction references, amounts, method identifiers | At every deposit and withdrawal |
| Automated Technologies | IP address, device fingerprint, cookies, session data | On every platform visit |
| Support Interactions | Chat and email content, query details, resolution records | When you contact support |
| Third-Party Sources | Fraud screening data, identity verification confirmations | During KYC and AML screening |
77com processes personal data on the following legal bases, as applicable to each processing activity:
The personal data collected by 77com is used for the following documented purposes:
77com does not sell your personal data. We share personal data with third parties only in the circumstances described below, and only to the extent necessary for the stated purpose.
To process deposits and withdrawals, 77com shares relevant transaction data with licensed payment service providers operating JazzCash, EasyPaisa, HBL, UBL, Meezan Bank integrations, and bank transfer processing. These providers are contractually bound to process your data solely for the purpose of executing the relevant transaction and in accordance with their own regulatory compliance obligations.
77com works with third-party identity verification specialists to assist in processing KYC documentation and conducting AML screening checks. These providers access only the data necessary to complete the specific verification task and are contractually prohibited from using it for any other purpose.
Third-party game providers whose titles are featured in the 77com casino and slot library may receive anonymised session data for the purpose of game performance reporting and RNG audit logging. No personally identifiable information is shared with game providers beyond what is technically necessary to initialise your game session.
77com may disclose personal data to relevant regulatory bodies, law enforcement agencies, or courts where required to do so by applicable law, regulatory obligation under our gaming licence, or court order. Where legally permissible, 77com will attempt to notify you of such disclosure.
In the event that 77com or any part of its operations is subject to a merger, acquisition, restructuring, or asset sale, personal data held by 77com may be transferred to the successor entity as part of that transaction. Notice of any such transfer will be provided to registered players via email prior to the transfer taking effect, and your rights under this Privacy Policy will be preserved.
The 77com platform uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your login session, and collect aggregate analytics data. The categories of cookies used on 77com are as follows:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Essential Cookies | Maintain your login session, enable navigation between platform sections, support cashier and game loading functions. The platform cannot function without these cookies. | Yes — cannot be disabled |
| Functional Cookies | Remember your preferences such as language settings, game display options, and previous selections within the platform interface. | Optional |
| Analytics Cookies | Collect aggregated, anonymised data about how players navigate the 77com platform — which games are accessed most, where sessions begin, and how long key processes take. Used to improve the platform. | Optional |
| Security Cookies | Support fraud detection and account security functions, including device fingerprinting for unrecognised login detection and session integrity verification. | Yes — required for security |
You may control optional cookie categories through your browser settings. Disabling functional or analytics cookies will not prevent access to the 77com platform but may affect certain preference-based features. Disabling essential or security cookies will impair platform functionality and is not recommended.
Most browsers allow you to view, manage, and delete cookies from within the browser settings menu. For specific instructions, refer to the help documentation for your browser. Players accessing 77com from Pakistani mobile networks on Chrome (Android) or Safari (iOS) can manage cookies through the respective browser settings menus without affecting their overall internet browsing experience.
77com retains personal data only for as long as is necessary for the documented purpose for which it was collected, and in accordance with applicable legal retention requirements under our gaming licence. The following retention periods apply as a general guide:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account Registration Data | Duration of account + 5 years post-closure | Regulatory / legal obligation |
| KYC / Identity Verification Documents | Duration of account + 5 years post-closure | AML regulatory obligation |
| Financial Transaction Records | Duration of account + 7 years post-closure | AML / tax / legal compliance |
| Gaming Activity Logs | Duration of account + 3 years post-closure | Licensing obligation / dispute resolution |
| Support Communication Records | 3 years from date of communication | Legitimate interest (dispute resolution) |
| Self-Exclusion Records | Duration of exclusion + 5 years | Responsible gaming / regulatory obligation |
| Marketing Consent Records | Until consent is withdrawn + 2 years | Consent management compliance |
| Technical / Device Logs | 12 months from collection | Security / fraud prevention |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Anonymised, aggregated data may be retained beyond the stated retention periods for statistical and platform improvement purposes, as it no longer constitutes personal data.
77com implements and maintains a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. Key security measures include:
As a 77com player, you have the following rights in relation to your personal data. These rights may be exercised by contacting the 77com Data Privacy team through the live chat or email address in Section 15. 77com will respond to all valid requests within 30 days of receipt.
You have the right to request a copy of the personal data 77com holds about you, along with information about how it is being used and with whom it has been shared. This is sometimes referred to as a Subject Access Request (SAR).
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. For account details, many corrections can be made directly within your account settings; others require verification before amendment.
You may request deletion of your personal data where it is no longer required for the purpose for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where you believe processing is unlawful. Certain data categories cannot be deleted where retention is required by legal obligation, such as AML-required transaction records.
In certain circumstances — such as where you contest the accuracy of your data or where processing is unlawful but you prefer restriction to deletion — you may request that 77com restricts further processing of your personal data while the relevant issue is resolved.
Where processing is carried out on the basis of your consent or contractual necessity and is conducted by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to request that it be transmitted to another data controller where technically feasible.
You have the right to object to the processing of your personal data where such processing is carried out on the basis of legitimate interests, including profiling for marketing purposes. Where you object to marketing-related processing, 77com will cease such processing immediately upon receipt of your objection.
Where processing is based on your consent — principally marketing communications — you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. Consent withdrawal does not affect processing activities carried out on other legal bases.
The 77com platform is strictly intended for adults aged 21 years and above. 77com does not knowingly collect personal data from any individual under the age of 21. By completing the 77com registration process, you represent and warrant that you are at least 21 years of age.
Where 77com discovers or has reasonable grounds to suspect that personal data has been collected from an individual under the age of 21, the relevant account will be suspended immediately, the data will be deleted or returned in accordance with applicable legal requirements, and any deposits made will be returned to the originating payment method, subject to identity verification of the account holder's legal guardian or parent where applicable.
The 77com platform may contain references to third-party services, including game providers, payment processors, and ancillary service integrations. These third parties operate under their own privacy policies and data protection standards. 77com is not responsible for the privacy practices of third-party services accessed through or in connection with the 77com platform.
Game content provided by third-party studios integrated into the 77com platform operates under those providers' own licensing and audit frameworks. While 77com contractually requires that third-party game providers maintain appropriate data security standards, the RNG certification, game fairness audit reports, and privacy practices of individual game providers are governed by their own policies.
Players should exercise their own judgement when interacting with any third-party service, and 77com encourages all players to review the privacy policies of any third-party service they choose to engage with independently of the 77com platform.
As an internationally licensed gaming platform, 77com's infrastructure and service providers may be located in jurisdictions outside Pakistan. Where personal data is transferred to third parties in other countries, 77com ensures that appropriate safeguards are in place to protect the data in a manner consistent with applicable data protection standards. Such safeguards include contractual data processing agreements that impose equivalent data protection obligations on the recipient, and — where applicable — transfers to recipients in jurisdictions recognised as providing adequate levels of data protection under our licensing framework.
Pakistani players should be aware that data protection laws vary between jurisdictions and that data transferred internationally may be subject to lawful access requests by authorities in the recipient country, in circumstances where Pakistani law might not permit such access. 77com will take reasonable steps to resist unlawful access requests and to notify affected players where legally permitted to do so.
77com reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or the way 77com processes personal data. The effective date and version number at the top of this document will be updated whenever the Policy is revised.
Material changes to this Privacy Policy — those that meaningfully affect your rights, the categories of data collected, or the purposes for which data is used — will be communicated to registered 77com players via the email address on their account at least fourteen (14) days before the revised Policy takes effect. Non-material changes (such as clarifications, formatting updates, or corrections that do not affect the substance of the Policy) may be made without prior notification, though the version number will reflect the update.
Continued use of the 77com platform after the effective date of a revised Privacy Policy constitutes your acceptance of the changes. If you do not accept the revised Policy, you must cease using the platform and may request account closure, which will be processed in accordance with the account closure procedure described in the Terms and Conditions.
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 77com, please contact us through the following channels:
If you are dissatisfied with 77com's response to a privacy concern or believe that your personal data has been processed unlawfully, you have the right to escalate your complaint to the relevant regulatory authority under our gaming licence. 77com will provide contact details for the applicable supervisory authority upon request.
Have questions about your data? Our 24/7 support team is ready to assist with any privacy query — from access requests to marketing preferences. Login to manage your account settings now.